Lauren Walter
Associate Marketing Manager
ROLE
As the associate marketing manager, Lauren Walter drives brand and communication strategies for Montante Group and its three operating companies. Combining a passion for storytelling with expertise in crafting impactful campaigns, she creates marketing initiatives that connect with diverse audiences, highlighting innovative projects and initiatives throughout the company.
EXPERIENCE
Throughout her tenure, Lauren has excelled in developing engaging content, managing multi-channel social media strategies, and leading marketing initiatives that reflect Montante Group's commitment to excellence. Her role also includes planning and coordinating events and tradeshows, overseeing digital campaigns, creating high-quality marketing materials, and collaborating with cross-functional teams to achieve results.
Lauren serves on the Construction Exchange of Buffalo and Western New York's Events and Marketing Committee, contributing to initiatives supporting the construction industry's growth and prosperity. She is also an active member of the Public Relations Society of America (PRSA) Buffalo-Niagara chapter, where she continues to deepen her knowledge of best practices in public relations and communications.
Lauren earned a bachelor's degree in public relations from Buffalo State University. In her free time, she enjoys attending adult gymnastics classes, practicing yoga, traveling, and spending time with her cat, Walter.
